By Robert V. Friedenberg
We won't ever recognize the ideal identification of America's first political advisor. it really is most likely that applicants have been looking favorable insurance in colonial newspapers as early as 1704; it's also most probably that through 1745 applicants have been utilizing handbills and pamphlets to reinforce press assurance of campaigns; and we all know that one profitable candidate, George Washington in 1758, bought refreshments for strength electorate. those conventional methods to successful votes have lately been amplified via specialists who've proven how cable networks, videocassettes, modems, faxes, concentration teams, and different technique of verbal exchange may be placed to partisan use. during this booklet, Robert V. Friedenberg examines all the conversation suggestions utilized in modern political campaigning.
After offering a background of political consulting, Friedenberg examines the central conversation specialities utilized in modern campaigns. all through, political experts talk about their ways and review the advantages and shortcomings of those equipment. a useful textual content for what's arguably the main quickly altering box of utilized conversation, this paintings is needs to examining for college kids and researchers of yankee politics, utilized communique, and modern political theory.
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Additional info for Communication Consultants in Political Campaigns: Ballot Box Warriors
Throughout the 1930s and early 1940s, President Franklin D. 28 Although it was invented in the 1930s, and many Americans were first exposed to it as early as 1939 at the World’s Fair in New York City, television’s big breakthrough year as a national medium was 1948. In that year both the Columbia Broadcasting System and the National Broadcasting Company added television networks, broadcasting regular news and entertainment, to their radio operations. That year also witnessed the first television broadcast of the national conventions of the two major parties.
It is revealing that among the 15 individuals who met with Kennedy on that fateful October 1959 morning, only one, John Bailey, the Connecticut state Democratic Party chairman, could be considered a traditional party power broker, who had worked his way up through the party organization and could provide, at least in Connecticut, a variety of political services. The others were all loyal to candidate Kennedy, not the party. The backgrounds and talents of the key figures reflect the skills provided by contemporary political consultants.
11–26. A HISTORY OF POLITICAL CONSULTING IN AMERICA 29 32. Edward L. , The Engineering of Consent (Norman: University of Oklahoma Press, 1955), pp. 3–4. 33. , pp. 3–25. 34. On this incident involving Coolidge, and Bernays’s perception of future political campaigns, see Blumenthal, The Permanent Campaign, pp. 24–26. 35. The best account of the 1934 California governor’s race, and one which well illustrates the role of the Whitaker and Baxter firm, is Greg Mitchell, The Campaign of the Century: Upton Sinclair’s Race for Governor of California and the Birth of Media Politics (New York: Random House, 1992).
Communication Consultants in Political Campaigns: Ballot Box Warriors by Robert V. Friedenberg